Taking the Lead On cooking with a conscience.
Alex Snodgrass ’10 is the foodie and healthy lifestyle blogger behind The Defined Dish. With an Instagram following nearing the 100k mark, she inspires others to live a healthy, balanced lifestyle by sharing her easy-to-prepare meals that never sacrifice flavor.
I grew up in a small north Texas town, so I knew I wanted a college where I’d be more than just a number. I wanted a school where the teachers would actually remember my name and teach me something about life beyond the classroom. Visiting campus for the first time, I immediately fell in love with the homey atmosphere, the kind folks of Fort Worth and all that TCU stood for academically. I knew right away there was no other place for me. As an alumna, I find myself supporting TCU and attending all of the football games. The sense of community just never leaves and I crave being surrounded by it.
Looking back at my years at TCU, I feel a wave of gratitude for the positive environment that TCU provided for me to grow as a person. TCU teaches its students to support and care for one another as a community. Yes, there was healthy competition, but the sense of respect Horned Frogs have for one another is a pretty beautiful thing. That has stayed with me, even now that I work in the cutthroat world of social media. Hundreds of thousands of people are out there trying to make it as food influencers, and I find myself cheering for others in my field because I hope we can all make it.
To be successful, you have to be unique. I feel that I offer my readers something different than the rest. Why would I put others down in order to build my brand? TCU helped embed this deep sense of integrity and with that, I am so proud to be a Horned Frog.
TCU taught me so much more than what I found in books— I left with the tools to become an entrepreneur. From day one, I felt like part of a community, because TCU is all about providing students with opportunities to connect and grow together. With small class sizes, teachers encourage each student to interact and engage, which has given me a lot of confidence as an individual. Sitting in the back of a classroom and hiding was never an option. TCU teaches you how to be a leader.
After marrying and having kids, I found myself a stay-at-home mom. I’ve always loved being creative in the kitchen, so I decided this would be the perfect way for me to become the business woman I always wanted to be while staying at home with my kiddos.
If you are truly passionate about something and share that with the world, there is always a way to turn that passion into a business— with the right tools. TCU definitely provided me with those tools. It’s taken a lot of work, but it is so rewarding to see my recipes change people’s lives for the better. I’ve been growing at an insane rate (600% increase in my website traffic in one year), and I am working on some super exciting projects. I can’t wait to see what the future holds for my brand.
Alex is a presenter at the 2018 South by Southwest Conference.
Nashville un-fried hot chicken is one of Alex’s fan-favorite recipes.
Get the recipe >