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How to lead with persistence, integrity and civility

If we could move from tolerance to understanding, wouldn’t the world be different?

As a graduate student in the Bob Schieffer College of Communication, L. Michelle Smith learned how important it is for organizations to tell their stories authentically and inclusively. Now, as a director of public relations for AT&T Global Marketing Organization, her work gives voice to diversity and helps the company speak to nine diverse segments, from multicultural to generational.

L. Michelle Smith, speaker, writer and Bob Schieffer College of Communication alumna. Photo courtesy of L. Michelle Smith.Related Links

The Legacy of Bob Schieffer

L. Michelle Smith Talks Diversity and Winning at AT&T